{"id":35410,"date":"2022-03-16T11:20:16","date_gmt":"2022-03-16T11:20:16","guid":{"rendered":"https:\/\/www.debem.com\/?page_id=35410"},"modified":"2024-07-11T08:09:37","modified_gmt":"2024-07-11T08:09:37","slug":"brand-identity","status":"publish","type":"page","link":"https:\/\/www.debem.com\/en\/brand-identity\/","title":{"rendered":"Brand identity"},"content":{"rendered":"
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The philosophy<\/span>

Brand identity<\/h1>

Debem Srl<\/strong> is a company with a strong Made in Italy<\/strong> identity and with exceptional production know-how, ready to win the new competitive challenges of an increasing international market<\/strong>. The company is well aware of the value of the brand and of the strategic importance of the communication tools, as the fundamental elements of a development policy in relation to the customers and the prospects.
\nThis is the philosophy behind the entire evolution project of Debem Srl\u2019s new brand identity<\/strong> and of the new company and commercial communication supports.
\nAn approach that considered the renewal with an awareness of the company\u2019s tradition<\/strong>, with clean and rigorous lines, which enhanced its distinctive characteristics and promoted the communication processes.<\/p>\n<\/div><\/div><\/div><\/div><\/section>[vc_section full_width=”stretch_row” css=”.vc_custom_1646380913616{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #f7f7f7 !important;}”]

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Branding<\/span>

The New Logo<\/h2><\/div><\/div><\/div>
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1982<\/h3><\/div><\/div><\/div>
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2014<\/h3><\/div><\/div><\/div>
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2019<\/h3><\/div><\/div><\/div><\/section>
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The pictogram<\/h2>

The pictogram<\/strong> in Debem Srl\u2019s new logo is an evocative silhouette, which encapsulates multiple meanings and interpretations and that, at the same time, renders the logo as a whole unique.<\/p>\n

The design of the new logo expresses various aspects of the company identity<\/strong>.<\/p>\n<\/div><\/div><\/div><\/div>

Naming<\/h2>

The soft strokes and the continuity of the letter \u201cd\u201d<\/strong> recall the shape of a drop, that, at the same time, creates a perception of containment, which evokes Debem\u2019s core business: the production of industrial pumps and the fluids that are channelled through them.<\/p>\n

The DEBEM name<\/strong> is based on the name of the company owner, De Bernardi Marco. Identity, uniqueness.<\/p>\n

Pump your needs<\/strong>: represents dedication to meeting customer needs efficiently and effectively.<\/p>\n<\/div><\/div><\/div><\/div><\/section>[\/vc_section][vc_section full_width=”stretch_row” css=”.vc_custom_1646379109448{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}”]

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Marketing<\/span>

The new catalogue and the new technical sheets<\/h2>

The evolution project of Debem Srl\u2019s new brand identity, included the creation and production of new company and commercial communication supports<\/strong>.<\/p>\n

The new catalogue and the new product technical sheets have been designed by marrying renewal and internationalisation with Debem\u2019s strengths: tradition and its \u201cMade in Italy\u201d production.<\/strong><\/p>\n

The drivers behind the concepts were clarity, immediacy, optimisation and recognisability, with the aim of providing customers and prospects with tools that allow for an intuitive, but in-depth, consultation.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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Digital<\/span>

The new website<\/h2>

The new website has been designed for all Debem users<\/strong>. Debem has carried out in-depth research in its customers\u2019 requirements<\/strong>, in order to provide them with a navigation experience of the website that is as simple as possible.<\/p>\n

Design and contents<\/strong> have been re-examined from the bottom up, to start over with a new approach and a fresher design. The navigation of the website from smartphones and tablets<\/strong> has been optimised to the maximum, to build a direct link between Debem and the users, wherever they may be viewing the site from.<\/p>\n

The new configurator<\/strong> has made finding the most suitable double diaphragm pump for your requirements even easier, with just a few seconds and a couple of clicks. We are sure that you will recognise our traditional attention to your requirements at every single click.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

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Contacts<\/span>

Ask for more information<\/h2><\/div><\/div><\/div>
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